PRIVACY POLICY
DividendLittle (“we,” “us,” or “our”) operates the website dividendlittle.com (“Website”) and is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you access or use the Website. We uphold the highest standards of data protection and comply with all relevant privacy laws, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
1. COMMITMENT TO PRIVACY AND DATA PROTECTION
At DividendLittle, we are deeply committed to maintaining the privacy, integrity, and security of the personal information entrusted to us by our users. We process your information responsibly and transparently and only for the purposes outlined in this Privacy Policy.
2. SCOPE OF POLICY AND DATA CONTROLLER ROLE
This Privacy Policy applies to all users of our Website, dividendlittle.com, and covers all personal data processed through it, whether collected online or offline. For the purposes of applicable data protection laws, DividendLittle is the data controller of your personal data. We determine the purposes and means by which your personal data is processed and stored.
3. CATEGORIES OF PERSONAL DATA WE PROCESS
We collect and process different categories of personal data depending on your use of our Website and services. These categories include:
• Usage Data:
Includes information about how you use our Website, such as browser type, device identifiers, IP address, pages visited, referral URLs, session durations, and clickstream data.
• Account Data:
Encompasses details you provide when creating an account or signing up for services, such as your name, email address, telephone number, mailing address, username, and password.
• Profile Data:
Involves preferences, saved items, purchase history, feedback, behavior on the Website, and responses to surveys or promotions.
• Communication Data:
Includes content from emails, messages submitted via forms, customer service inquiries, feedback, and correspondence history.
• Technical Data:
Comprises device type, operating system, browser versions, timezone settings, and system configuration information collected automatically during your use of our services.
• Transaction Data:
Details of services or subscriptions purchased, including billing information, payment method, delivery address, timestamps, and transaction identifiers.
• Preference Data:
Includes your consent preferences for marketing communications, notification settings, interests, and other user-configured choices.
4. LEGAL BASES FOR PROCESSING PERSONAL DATA
We process your personal data in accordance with the following lawful bases under the GDPR:
• Performance of a Contract – where processing is necessary to fulfill our contractual obligations with you.
• Consent – where you have provided explicit consent for data processing, such as subscribing to newsletters or allowing cookies.
• Legitimate Interest – where processing is necessary for our legitimate business purposes and your fundamental rights do not override those interests.
• Legal Obligation – where we are required to comply with legal or regulatory obligations.
Where CCPA applies, we do not sell your personal information and process it consistent with consumers’ rights under the Act.
5. YOUR RIGHTS
You have the legal right to exercise the following controls over your personal data:
• Right of Access – Obtain confirmation as to whether data about you is being processed and access that data.
• Right to Rectification – Have inaccurate or incomplete personal data corrected.
• Right to Erasure – Request deletion of your personal data, subject to legal and contractual constraints.
• Right to Restriction – Request limitation on processing of your data under certain circumstances.
• Right to Data Portability – Receive your personal data in a structured, machine-readable format and transfer it to another controller.
• Right to Object – Object to the processing of your personal data at any time, especially in relation to direct marketing.
California residents may also request:
• Disclosure of categories and specific pieces of personal information collected.
• Request deletion of their personal data.
• Opt-out of sale of personal data (Note: DividendLittle does not sell personal data).
To exercise any of these rights, please contact us at [email protected].
6. SECURITY MEASURES
We employ industry-standard organizational, technical, and administrative safeguards to secure your personal data, including:
• Data encryption at rest and in transit.
• Multi-layer access controls and authentication safeguards.
• Routine, secured data backups.
• Employee training on data handling and information security.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
7. INTERNATIONAL TRANSFERS
Your personal data may be processed, stored, and transferred outside of your jurisdiction, including the European Economic Area (EEA), especially if our third-party service providers are located abroad. Where we transfer personal data outside the EEA or UK, such transfers are made in compliance with standard contractual clauses or other lawful data transfer mechanisms to ensure adequate protection.
8. DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or contractual obligations.
• Usage Data: Retained for up to 12 months for analytics purposes.
• Account, Profile, and Communication Data: Retained for 7 years following account deletion or final correspondence.
• Transactional Data: Retained for 7 years following the transaction due to tax, accounting, and audit purposes.
• Preference and Cookie Data: Retained until you withdraw consent or update preferences.
9. COOKIE POLICY
We use cookies and similar tracking technologies to enhance your experience on dividendlittle.com. These include:
• Essential Cookies – Necessary for basic site functionality, such as account login and form submissions.
• Functional Cookies – Support additional features like remembering user settings and language preferences.
• Analytics Cookies – Help us understand how users engage with the Website using aggregated and anonymized usage statistics.
• Performance Cookies – Improve performance by loading content quickly and efficiently.
For detailed information on cookies and how we use them, please refer to our dedicated Cookie Management section below.
10. COOKIE MANAGEMENT AND COMPLIANCE
Consent to cookies is managed through the cookie banner presented upon first visit to dividendlittle.com. You may choose to accept or reject non-essential cookies. You can also manage your cookie preferences through your browser settings at any time.
Our cookie usage complies fully with GDPR standards (explicit consent for non-essential cookies) and CCPA regulations (Do Not Sell My Personal Information functions and opt-out mechanisms where applicable).
11. PROTECTING CHILDREN’S PRIVACY
The services offered on dividendlittle.com are not directed at children under the age of 13. We do not knowingly collect or solicit personal data from individuals under this age. If we become aware that a child has submitted personal data without proper parental consent, we will delete the information promptly. If you believe a child’s information has been submitted in violation of this policy, please contact us at [email protected].
12. CHANGES TO THIS PRIVACY POLICY
We may amend this Privacy Policy from time to time to reflect changes in technology, law, or our practices. Any updates will be posted on this page. Where required, we will notify you of material changes and, if necessary, obtain renewed consent.
13. CONTACTING US
If you have any questions, complaints, or requests concerning this Privacy Policy or your personal data, please contact our privacy team at:
Email: [email protected]
We take data protection seriously and are committed to responding to your concerns promptly and lawfully.
This Privacy Policy is designed to ensure compliance with GDPR, CCPA, and other applicable privacy laws. To discuss your data rights or file a complaint, please contact us directly using the email above.