Privacy Policy - Dividend Little

1. Introduction

At dividendlittle.com (“we,” “our,” or “us”), we are dedicated to safeguarding the privacy, confidentiality, and protection of our users’ personal data. This Privacy Policy reflects our unwavering commitment to transparency and the responsible handling of your information in full compliance with the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and all applicable privacy laws and regulations.

We recognize the importance of your privacy and assure you that any personal data collected when you use or interact with dividendlittle.com is handled lawfully, fairly, and with the highest regard for your rights and freedoms.

2. Scope and Data Controller

This Privacy Policy applies to all users and visitors (“you” or “your”) of the website dividendlittle.com, its subdomains, and all digital properties operated and maintained by us.

For the purposes of applicable data protection legislation—including GDPR and CCPA—the data controller responsible for your personal data is Dividend Little, which can be contacted via email at [email protected].

This policy governs the processing of personal data collected through the website, whether directly provided by you or automatically collected during site usage.

3. Categories of Data Processed

We collect and process various categories of data depending on your interaction with dividendlittle.com. These categories may include:

a. Usage Data: Includes information about your browser type, IP address, browsing behavior, access times, navigation paths, and referring URLs. This data is collected automatically through our systems and cookies.

b. Account Data: Information you provide when creating an account or registering on our site, including your full name, postal address, email address, and contact telephone number.

c. Profile Data: Preferences you indicate, behavioral data (e.g., clicks, viewed products), settings, saved items, and purchase history.

d. Communication Data: Records of communications that you initiate or respond to, including support requests, inquiries submitted via our contact forms, and customer service interactions.

e. Technical Data: Information about the device and platform used to access our site, including operating system, device identifiers, hardware specifications, browser settings, and mobile network information.

f. Transaction Data: Information collected in connection with purchases or payments, such as billing address, delivery address, order history, and payment confirmations. Please note: Financial data is processed via secure third-party payment processors and not stored directly by us.

g. Preference Data: Marketing and communication preferences, such as your consent to receive newsletters or promotional content, and product interests collected either explicitly or derived from your usage patterns.

4. Legal Bases for Processing Personal Data

We process your personal data only when we have a valid legal basis to do so under applicable law, including:

– Consent: Where you have given informed and explicit permission for us to process your data for a specific purpose (e.g., subscribing to a newsletter).
– Contract: Where processing is necessary for the performance of a contract with you, such as fulfilling your order or managing your account.
– Legal Obligation: Where processing is required for compliance with a legal obligation.
– Legitimate Interest: Where processing is necessary for our legitimate interests, provided such interests are not overridden by your fundamental rights or freedoms. These interests may include data security, personalization of content, marketing performance analysis, and fraud prevention.

5. Your Rights

Subject to applicable privacy legislation, you have the following rights in relation to the personal data we hold about you:

– Right of Access: To request confirmation of whether your data is being processed and to access that data.
– Right of Rectification: To request correction of inaccurate or incomplete personal information.
– Right to Erasure (“Right to be Forgotten”): To request deletion of your data where there is no legal reason to retain it.
– Right to Restriction: To request that we restrict the processing of your personal information in certain situations.
– Right to Data Portability: To receive a copy of the information you have provided to us in a structured, commonly used format and have it transmitted to another controller where technically feasible.
– Right to Object: To object to the use of personal data for direct marketing or where processing is based on legitimate interests.

To exercise any of these rights, please contact us at [email protected]. We will respond to all legitimate requests within a reasonable timeframe, following verification of identity where necessary.

6. Security Measures

We employ industry-standard security protocols and technologies to protect your personal data. These measures include:

– Encryption of data in transit and at rest using secure encryption algorithms
– Strict access controls and authentication requirements for data access
– Routine data backups and disaster recovery protocols
– Regular staff training in data protection principles
– Proactive monitoring, auditing, and resolution of vulnerabilities and threats

While we take all reasonable precautions to protect your personal information, no system is entirely immune to risk. We encourage you to exercise caution and ensure your personal device is also sufficiently protected.

7. International Data Transfers

Your personal data may be transferred to and stored in countries outside your jurisdiction, including countries that may not offer the same level of data protection. Where such transfers happen, we ensure that appropriate safeguards are in place, including the use of the European Commission’s Standard Contractual Clauses, binding corporate rules, or other recognized transfer mechanisms that ensure data remains protected in accordance with applicable regulations.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and applicable legal obligations:

– Account and Profile Data: retained for the duration of your relationship with us and for up to 3 years following account closure
– Transaction Data: retained for up to 7 years to comply with financial and regulatory obligations
– Technical and Usage Data: retained for 12–18 months for analytics and security purposes
– Communication Data: retained for 2 years for quality assurance and legal purposes
– Marketing Consent Records: retained until consent is withdrawn or otherwise limited by applicable law

When personal data is no longer necessary, we securely delete or anonymize it.

9. Cookie Policy

dividendlittle.com uses cookies and similar tracking technologies to improve user experience, perform analytics, and manage site preferences. Our cookie usage includes:

– Essential Cookies: Necessary for site functionality and secure access to features such as login and checkout.
– Functional Cookies: Used to remember your choices and improve site customizations.
– Performance Cookies: Help us understand how visitors interact with the site via aggregated analytics.
– Analytics and Marketing Cookies: Used to track user behavior to enhance our services or provide relevant promotions (only with your consent).

10. Cookie Management and Compliance

We provide clear notice of our use of cookies through our cookie banner upon your first visit and obtain your consent where required under the GDPR and CCPA. You can manage your cookie preferences at any time through our site’s cookie settings interface. Additionally, you may configure your browser to reject or alert you about cookies, though some features of the website may not function optimally as a result.

11. Children’s Privacy

We do not knowingly collect or solicit personal data from children under the age of 13. If we become aware that such data has been inadvertently collected, we will take immediate steps to delete it. If you are a parent or legal guardian and believe a child has submitted personal data on dividendlittle.com, please contact us at [email protected].

12. Updates to This Policy

We reserve the right to amend or update this Privacy Policy at any time to reflect legal, regulatory, or operational changes. We will use appropriate means to notify users of significant changes, which may include prominent announcements on dividendlittle.com or direct communication where required.

13. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy, your personal data, or your rights under data protection laws, please contact us at:

Email: [email protected]

This Privacy Policy reflects our ongoing commitment to compliance, privacy equity, and user control. We welcome your feedback and remain available to resolve any outstanding privacy matters via the contact information above.